We are pleased to announce the appointment of Wiebke de Groen as our new CEO (Chief Executive Officer). With over a decade of entrepreneurial experience as a distributor of The Swaen in China, Wiebke brings invaluable insights and a deep understanding of the industry to her new role. This extensive experience equips her to lead us into the next phase of growth and innovation.
A long history in the brewing and malting industry
Her passion for the craft beer market, alongside her proven track record, makes her the perfect fit for this position. Additionally, Wiebke hails from the renowned de Groen family, with a long history in the brewing and malting industry. She inherits a legacy of excellence and a strong commitment to quality, values she will undoubtedly uphold as she takes on her new responsibilities.
Wiebke’s appointment comes at an exciting time for The Swaen. Recently, we increased our capacity to meet the growing demand in the market. This expansion provides us with a solid foundation for even greater success under her leadership. One of Wiebke’s key objectives is to focus on driving the growth of the domestic market. Simultaneously, she will continue to nurture strong relationships with our current distributors and customers, ensuring their ongoing satisfaction and loyalty.
An exciting journey for our new CEO
Furthermore, Wiebke will actively seek new opportunities to expand our network. By exploring partnerships with new distributors, she will further enhance our presence in the industry. Her strategic focus on growth will enable The Swaen to strengthen its position in an increasingly competitive market. Moreover, Wiebke’s leadership will help us navigate the challenges ahead, guiding us towards sustained innovation and success.
As we embark on this exciting journey, we are confident that Wiebke’s expertise, combined with her drive and vision, will lead The Swaen to even greater achievements. With her leadership, we look forward to expanding our reach and reinforcing our commitment to quality.
