Our story

From Brewery De Zwaan and Mouterij Menu to Mouterij Kloosterzande and finally The Swaen – our company has a rich history. Over the years, we have remained dedicated to quality and tradition. As a result, we have successfully evolved by combining traditional malting techniques with modern innovations. With more than a century of experience, our story is deeply embedded in our DNA.

1906
1923
1947
1950s
1955
1960s
1965-1970
1972
1999
2013
2014
2015
2019
2022
2022
1906
1906

‘De Zwaan’ is born. Jos Buysrogge and Alois Adriaansens found their malting and brewery business, despite the devastating floods.

1923
1923

The original malting and brewery business is sold to Joos Menu, who renames the Manor house to ‘Mouternest’.

1947
1947

During wartime the copper brewing installations are removed for the weapons industry. That is why, after the war, the brewery is closed. Malting now becomes the family’s core activity.

1950s
1950s

The malting business grows and production increases to supply the growing local demand and export business.

1955
1955

The facilities and infrastructure continue to be upgraded and improved, including construction of a new silos.

1960s
1960s

The malt capacity increases to 15.000 MT per annum, and the business becomes a leading Dutch commercial Maltster.

1965-1970
1965-1970

Our malting capability is even further enhanced with the development of a new, more advanced Steeping House.

1972
1972

A new Malthouse is constructed, allowing further expansion of the export business. A peating installation is installed to tend to our distilling customers.

1999
1999

The famous Dutch brewery Royal Grolsch joins the management team, enhancing industry expertise and driving new commercial developments.

2013
2013

Malt Master Jos teams up with the de Groen family when they acquire the Malthouse in joint venture, uniting world-leading tradition and expertise.

2014
2014

Like a phoenix the company once known as De Zwaan, Mouterij Menu and Mouterij Kloosterzande is reborn as The Swaen. Our world-class malting business has a new identity, reflecting its renewed vision for the future.

2015
2015

Unique and modern malting technology is installed: a new germination system, bagging line and a state-of-the-art Probat drum roaster. This ensures our goal to keep growing in the craft beer sector.

2019
2019

With Max (CEO), Sheila (Finance Manager), Oliver (Plant Manager) and Dietrich (Project Manager) a new management team takes over.

2022
2022

Our new kiln is not just a chance to grow our capacity, but also a step towards a more sustainable future.

2024
2024

Wiebke de Groen becomes our new CEO. With over a decade of entrepreneurial experience as a distributor of The Swaen in China, she brings invaluable insights to her new role.

previous arrow
next arrow

The story of The Swaen

The Swaen was established in Kloosterzande, in the southwest of the Netherlands. Since then, we have played a significant role in the brewing and distilling industries. By supplying high-quality malts to craft brewers and distillers worldwide, we continue to support the creation of exceptional beers and spirits. Most importantly, our commitment to excellence has never wavered. This dedication is what we call the art of malting.

Our journey began in 1906 with the founding of Brewery De Zwaan. At that time, breweries often operated their own mills and malting installations. In 1923, the Menu family took over, allowing the brewery to grow even further. However, during World War II, the business faced serious challenges. Since the occupying forces seized all copper kettles, brewing became impossible. Consequently, after the war, the owners made a bold decision. Rather than continuing to brew, they chose to focus entirely on malting.

Making malt a craft

This decision proved to be the right one. In the following decades, Mouterij Menu expanded significantly and became a global player in the malting industry. Eventually, after more than 75 years and three generations, the Menu family sold the malthouse to Grolsch in 1999. Thanks to this acquisition, the business gained new opportunities, as Grolsch’s expertise and connections provided fresh momentum.

Nevertheless, when Grolsch itself was sold, the malthouse – now known as Mouterij Kloosterzande – was acquired by the De Groen family. Once again a family-owned company, the malthouse was rebranded as The Swaen. From that moment on, we focused on specialty malts and embraced a new adventure. By blending innovation with tradition, we continue to uphold our passion for quality. To this day, The Swaen remains dedicated to making malt a craft.

The story of De Zwaan

The story of De Zwaan

It’s time for a real throwback. Our story began in 1906, long before we became known for our varied range of specialty malts. Back then, however, De Zwaan started as a brewery.

Storage

Our own B2B platform

To better serve our customers, we launched our very own B2B platform – Birdys. You can now easily order your malt essentials with a click of the button.

Roasting

Roaster

Our specialty malts are crafted using a cutting-edge drum roaster. Tailor-made for The Swaen, this colossal machine is the largest in the industry.